1
正确的设计，好过漂亮的创意
a proper design is better than a great idea
9
生活方式品牌设计
brand design for lifestyle products suppliers
19
从魏晋遗存到当代品牌设计
apply remnants of wei and jin dynasties to contemporary brand design
23
陌生感
strangeness in design
29
品牌设计中的美学代入
fusion of aesthetics in brand design
39
百年文化老字号的品牌更新
renewal of a time-honored cultural brand
51
从流觞曲水到当代理想生活
from the ancient chinese literati’s ideal lifestye to
the contemporary ideal life
59
给过去以未来
bring the past to the future
73
为诗意和远方而设计
design for poems and dreams
85
把美的中国呈现给世界
present the most beautiful china to the world
93
以退让的姿态设计品牌
brand design with a concessional attitude
103
为设计公司设计品牌
brand design for design companies
111
为生活方式小店设计品牌
brand design for lifestyle store
127
夏日海边的新鲜体验
fresh experience at the seaside in summer
137
珍惜人间烟火气
cherish the sense of ebullience in the world
149
好吃不贵的成都冒菜
delicious but inexpensive chengdu maocai
161
为目的地做设计
Design for the destination
173
旅行之茶
the tea for travelling
181
享受自律后的自由
enjoy the freedom after self-discipline
189
花的内观
vipassana of flowers
197
从万科物业到万物云
from vanke service to onewo
205
重塑汽车后市场
reshaping the auto parts market
211
私募股权基金的品牌设计
brand design for private equity funds
217
国际教育机构的品牌设计
brand design for international educational
institutions
223
周末带娃儿好去处
a good destination for spending weekends
with kids
233
为宠物设计食品品牌
design a food brand for pets
241
为音乐工作室设计品牌
design for a music studio
247
更多研习设计
more works
260
研习简介
about yanxi
261
作者简介
author's information
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