《外贸英语函电》(第四版)依据国际贸易通行惯例,就商务书信格式、商务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电子信函以及贸易形式等14个方面进行商务英语信函应用能力的讲述。修订后的第四版体例安排新颖,语言简洁规范,在原练习板块中的句子翻译基础上增加了整篇外贸信函的英译汉练习,从而把基础英语技能和外贸英语知识有机地结合起来,使学生具备较强的撰写国际商务英语书信的能力,实用性、针对性更强。
本书适合作为国际经济贸易、国际商务英语等专业的本科、高职高专,以及成人教育的教学用书,也可作为公司、企业在第一线处理商务信息的人士参考使用。
随着我国加入世界贸易组织,中国与世界的交流与合作更加广泛,中国公司、企业直接参与国际贸易活动的机会大大增加,同时对国际商务人才的需求也日益剧增。面对这种新的形势,培养一批能够适应社会主义市场经济体制,既有国际经济贸易的理论基础和实际工作本领,又有从事对外经济贸易时撰写与处理国际商务英语书信能力的高素质应用型专门人才已成为当务之急。
本书借鉴国内外《外贸英语函电》的结构体系,紧密结合我国外贸业务的实际,以大量实例系统介绍外贸实务中各种国际商务英语函电的格式与结构、写作特点、专业英语术语、常用业务词汇和有关业务的英语表达方式和句型结构,使学者通过实例举一反三,学以致用,并在提高英语水平的同时,熟练掌握对外贸易业务中常用的基本术语及表达技能。
本书的编写突出应用,强调必需够用,贯彻语言交际原则,搭建跨文化交流平台,贴近实际,有助于学生技能的掌握,成为应用型、外向型的复合人才。本书的编写融语言与实务为一体,融函电与商务为一体,融教材与习题集为一体,体现了继承与创新、稳定与发展的精神,为教与学提供了良好的平台,有助于教学质量的提高。
本书共分14个单元,按照外贸实务发展的顺序排列,每个单元主要包括课文、范例、生词、短语及习语、注释、相关词汇与短语、参考表达、生词与词组拓展和练习等部分。课文部分扼要地介绍了本单元所涉及外贸实务的知识及相关函电的写作要求。范例部分以函电实例的形式出现,以供学习。生词、短语及习语、注释、相关词汇与短语、参考表达、生词与词组拓展部分主要是拓展词汇与表达,增强基本功。练习部分主要是巩固性训练。每个单元后配有大量练习,练习形式新颖多样,实用性、针对性强。最后,为了便于学者查阅有关生词及词组等,我们在书的最后编写了总词汇、短语及习语、注释及相关词汇与短语等4个汇总表。
本书能够最终付梓以飨读者,离不开复旦大学出版社的编辑、校对、排版、美编等工作人员的辛勤工作,该书能够顺利出版亦离不开上海市教委对外贸经济教育高地(本科)的支持,在此表示诚挚的谢意。参加本教材编写的人员及任务分工如下:孟建国(第一章、第六章)、葛萍(第二章、第三章、第四章)、殷月洪(第五章、第十三章)、周维家(第七章、第八章、第九章、第十四章)、蔡激扬(第十章、第十一章、第十二章)。本书由葛萍、周维家担任主编,负责总体框架设计及对全书的统稿,孟建国、蔡激扬、殷月洪担任副主编。
Unit One Layout of Business Letters
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Two Establishing Business Relations
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Three Enquiries and Replies
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Four Offers and Counter-offers
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Five Sales Promotion
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Six Orders and Acknowledgements
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Seven Packing
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Eight Transportation
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Nine Terms of Payment
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Ten Insurance
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Eleven Agencies
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Twelve Complaints and Adjustments
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Thirteen Electronic Correspondence
Specimen Telex
Specimen Fax
Specimen E-mail
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power 'Development
Exercises
Unit Fourteen Forms of Trade
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Appendix
1. Glossary
2. Phrases and Expressions
3. Notes
4. Related Words and Phrases
5. Key to Exercises
Reference Books