|
关于我们
 书单推荐 新书推荐 |
国际商务：案例、阅读材料和练习集 
定 价：22.8 元
9 7 4 8 2 7 7 5 6 5 6 0 2 
《国际商务：案例、阅读材料和练习集/国际经济与贸易全英文系列教材》教辅材料推出代表了一次拉近距离的本土化尝试。本教辅助材料注重站在中国学者和商务人士的角度来看待众多国际商务问题，而不是简单附庸西方观点。商务特征决定国际商务是一场弥漫全球的没有硝烟、永不结束的战争，所以本辅助材料始终保持清醒的态度并提供独特体验来分析众多中国企业在国际商务中的地位和利益得失。《国际商务：案例、阅读材料和练习集/国际经济与贸易全英文系列教材》教辅材料每章大量高典型性、高相关性等*新案例之外，每章设计有大量的在线练习、延伸阅读和思考题目并附答案。本教辅材料编写人制作相关教学课件等以充分利用多媒体教学手段。
PREFACE
International Business is quite a complex operation，involving an understanding of both the theoretical aspect and practical aspect．International Business comprises all commercial transactions（private and governmental，sales，investments，logistics，and transportation）that take place between two or more regions，countries and nations beyond their political boundaries．Usually，private companies undertake such transactions for profit；governments undertake them for profit and for political reasons．It refers to all those business activities which involve cross border transactions of goods，services，resources between two or more nations．Transaction of economic resources include capital，skills，people etc．for international production of physical goods and services such as finance，banking，insurance，construction etc． Areas of study within this topic include differences in legal systems，political systems，economic policy，language，accounting standards，labor standards，living standards，environmental standards，local culture，corporate culture，foreign exchange market，tariffs，import and export regulations，trade agreements，FPI，FDI，TNCs management and many more topics．Each of these factors requires significant changes in how individual business units operate from one country to the next． I would like to extend a personal welcome to you．Because the“International Business： Cases，Reading Materials and Exercises”provide a unique and excellent experience of and investigation into international business．In this case-study materials，we have invested hundreds of hours creating a series of dynamic and valuable resources for international business students， international business people and teachers at international business schools．We believe you'll find this case-study material is an excellent resource for a variety of your global business questions and needs，with particular focus on those topics unique to working in the international business arena． International Business：Cases，Reading Materials and Exercises offers a well balanced program of cases，reading materials，on-line resources，discussion questions etc.，providing a thorough understanding of international business and broader management subjects，which are then applied to the dynamics of an international environment．The program has been designed specifically to equip you with the knowledge，skills and in-filed tactics which you need to pursue a career in an international（or domestic）business setting，whether that means working with a large multi-national，a smaller company or even your own business．Teaching on the full-time program involves a combination of formal lectures，group discussions，tutorials，seminars and directed reading．
王佳芥，女，西南财经大学国际商学院教师，比利时安特卫普大学管理学院国际管理硕士，德国政府奖学金——德国国际发展基金（Deutsche Stiftung für internationale Entwicklung，DSE）获得者。熟悉国际商务运营和资本运作，有丰富的国际商务和国际投融资的实战工作经验。成都市商务局外贸专家顾问。独立编写出版教材《国际商务：结合中国企业案例的分析》（58万字），中国市场出版社，2010；独立编写全英文教辅《国际商务：案例、阅读材料和练习集》（约15万字），西南财经大学出版社，2016；第一主译《市场调研》（43万字），中国市场出版社，2009；主译《游击营销》（40万字），上海人民出版社，2010。四川省教育厅“高等教育本科课程体系改革——国际经济与贸易专业”省级课题负责人；西南财大全英文校级教改项目负责人；西南财大在线公开课程（慕课MOOCs）在线主讲。
PART ONE Amazing Introduction and Overview
CHAPTER 1 Amazing Introduction and Globalization I． WHO Discussion Case： Senior VP- the Glass Ceiling of a Chinese in World Top TNCs Reading Material： International Business Career Requirement II． WHERE Reading Material： Diversified International Market： Middle East III． WHAT Case： Export "Air" -China Carbon Market （2013） IV． HOW Extended Reading V． WHY Extended Reading PART TWO Country Difference （13 CHAPTER 2 National Differences in Political Economy （15 Case： Fight Between Dragon and Elephant （2012） Extension Case： Huawei Exit USA Forever （2013） Case： Ecuador Confiscated 99% Oil Profit of Foreign Companies Extension Case： Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt（ 2009 ） Case： TCM Firm Tries to Survive EU Ban （2011） CHAPTER 3 Difference in Culture （23） Case： Gay Wife of Iceland's Female Prime Minister Visits Beijing （2013） & Saudi Arabia Bans "Gays， Tom-boys" from Schools （2012） Case ： "Happy Life" of Norway Mass Killer （ 2011 ） Extended Reading： Geert Hofstede Cultural Dimensions Fact or Farce? International Success Tips： Business Meeting Gifts CHAPTER 4 Ethics in International Business （29） Case ： Underlying Rules of TNCs ： ——Bribery Scandals： GSK （2013） VS Siemens （2008） Extended Reading： What Is a Country's "Corruption Perception Index" （CPI） ? Case： Deadline of Global Tax Heavens （2010） Extension Case： Foreign Account Tax Compliance Act （FATCA） 2014 （~） Case ： Monsato ： GMO Monopoly Worldwide Case： Coca-Cola Has Donated More Than $ 3．2 Million to Defeat GMO Labeling： Boy- cott the Soda Empire （2014） Case： Over Two Million UK Public Sector Workers Strike （2011） Case： Thailand's $ 7 Billion Global Seafood Industry Runs on Brutal Slave Labor （2014） PART THREE The Global Trade and Investment Environment ~ CHAPTER 5 International Trade Theory Case ： New Mercantilism? Case： Financial Arbitrage Via Hong Kong/China Trade Is Expanding （2016） CHAPTER 6 The Political Economy of International Trade Case ： Zero-Tariff Plan by USA （2002） Case： Sino-African Trade & Investment Boom Case ： Farmers Defend Controversial EU Subsidies ' 2010-2013） Extended Reading： Is JP Morgan a Farmer? Case： Esquel Search Import Quotas Worldwide CHAPTER 7 Foreign Direct Investment Case： From JV to Whole-Owned Subsidiary （2002） Case： Shanghai Auto M&A Ssangyong Motor Korea （2009） ——4000 million Loss Case： CFIUS-Foe of Chinese TNCs （2012） Case： CHALCO M&A Rio Rinto ： Failure and Lessons Extended Reading： Rio Tinto Espionage Case Case： FDI & OFDI of China （2013） CHAPTER 8 Regional Economic Integration Case： ShanghaiqZ （2013） Extended Reading： China-ASEAN FTA （2010） Extended Reading ： CEPA （2003） PART FOUR The Global Monetary System CHAPTER 9 The Foreign Exchange Market Case： Samsung Hedging Strategy Technical Analyst （2012） Case： Soros Attack JPY （2013）， HKD （2007） & GBP （1992） Extended Reading： Linked Exchange Rate System in Hong Kong CHAPTER 10 The International Monetary System Case： IMF Does More Harm than Good? （2014） Extension Case： BRICs Set Up its Own IMF? （2014） Case： New Reserve Currency to Challenge the Dollar （2011） Case： RMB to Be Third Largest International Currency by 2020 （2014） Case： $ 4 Trillion International Reserves Dilemma （2014） Case： Chinese Grandma： GoldRollercoaster （2013-2014） CHAPTER 11 The Global Capital Market Case： China's Banking Pick Up Strategic Investors （2005&2011） Case： Alibaba Listing——The Largest IPO in USA （2014） Extension Case： LDK listing in USA and Bankruptcy （2013） Case： KODA （ Knock Out Discount Accumulator——the Billionaire Killer PART FIVE The Strategy and Structure of International Business CHAPTER 12 The Strategy of International Business Case： Huawei Tunes Strategy to Stay Ahead in Europe （2013） Case ： Haier： Innovation and Globalization Strategy （2005） Case： How did Lenovo Become the World's Biggest Computer Company? （2013） CHAPTER 13 The Structure of International Business Case： Dual-Structure of TNCs in China： Conflicts and Dilemma Case： Matrix ： From the Best to Give-up Extended Reading： GIE （Global Integrated Enterprise） ——Discuss How IMB Saved 45 Million USD Extended Reading Book： Who Says Elephants Can't Dance? CHAPTER 14 Entry Strategy and Alliance Case ： Airline Alliance Case： McDonald & KFC Extended Reading ： Franchising PART SIX International Business Operations CHAPTER 15 Exporting， Importing and Countertrade Case ： China Restart Barter Trade of Petroleum （2007） Case： China Factories Suffered from Export Fall （2014） Extended Reading： Tax Refund in China Extended Reading： Export Hands-on Experiences International Success Tip： Specimen Copy of Agreement CHAPTER 16 Global Production， Outsourcing and Logistics Case： Wal-mart： Keys to Successful Supply Chain Management Extended Reading： Virtual Enterprise CHAPTER 17 Global Marketing and R&D Case： Suppliers & Channel： Win-win or Zero-sum? Case ： The Rebel of Nokia Channel Members （2011） Case： Fantastic Price Escalation （2014） Case： Carrefour Exited Worldwide? International Success Tips： The International Takeoff of New Products： ——the Role of Economics， Culture and Country Innovativeness CHAPTER 18 Global Human Resource Management Case： Expatriate Failure： Time to Abandon? Case： Dell Executives Flee to Lenovo （2013） CHAPTER 19 Accounting in the International Business Case ： Lever Temptation + Regulatory Indulgence： ——Wall Street Fall on His Hands （2008） Case ： Enron Scandal （2001） ： Audit Failure Case： BP： From Oil Spilling to Financial Reform Killing （2010） Case： Ernst & Young Caught in Tax Evasion （2013） Case ： Entrepreneur Accused of Biggest-Ever Tax Scam （2013） ——Telecom Investor Charged with Failing to Pay $ 200 Million CHAPTER 20 Financial Management in the International Business Case： What's Going Wrong at Sears Now? （2014） Extended Reading： Corporate Finance and Career Requirements
At the end of this chapter，you should be able to：
?Understand the amazing and challenges of international business； ?Understand the subject，the object，the scope of international business（5W）； ?Understand the dual environmental pressures of international business； ?The term of globalization，its main driving forces and its pros and cons． ?The term of localization． INTERNATIONAL BUSINESS focuses on International & Business．INTERNATIONAL concerned with Across Borders，which implies the subject and the object are quite different from domestic business．International business，Multinational，Transnational，Globalization，Multi domestic，Worldwide，and the Global Marketplace，these are the terms you deal with daily．In fact，the subject of international business are TNCs（Transnational Corporations）from worldwide（which implies international businesspersons are from different cultures，with not only different skin colors，but also different mentalities and behaviors）．While the business geography covers 194 sovereignty states and regions．What's more，the main business modes of international business are far more complicated and diversified than domestic business，international business covers export/import，FDI/OFDI（foreign direct investment），FPI（foreign portfolio investment）and global foreign exchange market and capital market investment，global enterprises and business management．
你还可能感兴趣
我要评论
|
