《商务英语专业中高职一体化系列教材:企业与社会》是一册用英语学习商务专业知识的入门教材,供高职高专商务英语专业学生和有相同需求的相关专业(如国际贸易、国际营销、涉外旅游等)学生使用。本教材内容包括企业的基本特征和重要性,企业的主要活动,企业与社会的关系,企业的商业道德和社会责任,以及不同的企业形态。鉴于我国高职学生一般不具备企业工作的经历,对企业和社会了解较少,增补关于企业以及企业和社会的关系等基本知识,对于他们来说是至关重要的。用英语来学习这些概念和知识,能有效地提高学生的整体英语水平和实际使用能力。
Unit 1 The Everyday Importance of Business
1 The Business World Around You
2 Making a Pe onal Business Decision
3 Managing Money
4 Unde tanding International Businesses
5 Success in Business
Unit 2 I ide the Business World
1 Owne , Employees and Custome
2 Business Finance and Management
3 The Economy, the Government and Legal Forces
4 Trends in the Business World
Unit 3 Ethics and Social Respo ibility
1 Business Ethics and Ethical Issues
2 The Concept of Social Respo ibility
3 Co umerism
4 Employment Practices and Environmental Issues
5 Social Respo ibility Strategies
Unit 4 Forms of Business Organization
1 Sole Proprieto hips
2 Partne hips
3 Corporation
4 Small Business
5 Franchising