《职通商务英语》立体化系列教材由《职通商务英语综合教程1－4册》、《职通商务英语听说教程1－3册》、《职通商务英语拓展教程1－4册》三大模块构成。其中，《职通商务英语基础教程》重点讲解商务概念、术语、基本技能等初级商务知识；《职通商务英语综合教程》注重商务英语基础知识和商务综合技能的培养与训练；《职通商务英语听说教程》强调商务英语听说能力的提高与巩固；《职通商务英语综合教程4（第2版）》重视商务知识、概念、原理、技巧的补充和拓展。因此，每个模块都具有比较完整而独立的内容体系，既具有独立价值，但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开，根据学生的认知规律，确定知识内容的呈现顺序，使之形成结构合理的知识体系。
Unit 1 Corporate Innovation
Seedon Ⅰ Opening Case Apple Sends a New Signal to Consumers
Seedon Ⅱ Related Theories
Secfion Ⅲ Case Study Products and Services：Innovation Matters—A Case Study of Google Inc．
Section Ⅳ Focus on Skills
Seedon Ⅴ Business Humor A Car as Collateral
Unit 2 International Operations
Secfion Ⅰ Opening Case Logitech's Global Operat ons
Seedon Ⅱ Related Theories
Seedon Ⅲ Case Study How the Swedish Retailer Became a Global Cuh Brand—ACase study of IKEA
Seetion Ⅳ Focus on Skills
Seedon Ⅴ Business Humor You Must Be an Engineer
Unit 4 International Marketing
Section Ⅰ Opening Case The Market Segmentation of P&G
Section Ⅱ Related Theories
Section Ⅲ Case Study Focusing on Marketing Strategy with Segmentation and Differentiation—A Case Study of FedEx Corp．
Section Ⅳ FoCRS on Skills
Section Ⅴ Business Humor Different Aspects of Marketing
Unit 5 E-Commerce
Section Ⅰ Opening Case E-Commerce：Challenges of Amazon in Book Publishing
Section Ⅱ Related Theories
Section Ⅲ Case study Electronic Commerce at eBay
Section Ⅳ Focus on Skills
Seetion Ⅴ Business Humor The Phone
Unit 6 International Franchising
Section Ⅰ Opening Case KFC-Gold Standard in Franchising
Section Ⅱ Related Theories
Section Ⅲ Case Study Kremed！—The Rise and Fall of Krispy Kreme Is a Cautionary Tale of Ambition，Greed，and Inexperience．
Section Ⅳ Focus on Skills
Seetion Ⅴ Business Humor A Beggar's Franchising
Unit 7 Global Supply Chain Management
Section Ⅰ Opening Case Dell's Selling Computer Directly to Customers
Section Ⅱ Related Theories
Section Ⅲ Case Study Supply Chain Management Practices————A Case Study of Wal-Mart
Section Ⅳ Focus on Skills
Section Ⅴ Business Humor The Shredder
Unit 8 Venture Investment
Section Ⅰ Opening Case IDG in China
Section Ⅱ Related Theories
Section Ⅲ Case Study KPCB：The World Leading Venture Capital Film—A Case Study of KPCB
Section Ⅳ Focus on Skills
Secfion Ⅴ Business Humor A Doctor's Wise Investment
Unit 9 International Service Outsourcing
Section Ⅰ Opening Case Focusing on Core Competencies
Section Ⅱ Related Theories
Section Ⅲ Case Study A Chinese Outsourcing Company in Japanese Market
Section Ⅳ Focus on Skills
Secfion Ⅴ Business Humor Outsourcing
Unit 10 Intercultural Business Communication
Section Ⅰ Opening Case Key to VW's Success in America Is Cultural Understanding
Section Ⅱ Related Theories
Section Ⅲ Case Study Euro Disney：From Dream to Nightmare—A Case Study of Disney
Section Ⅳ Focus on Skills
Secfion Ⅴ Business Humor The New Manager
Glossary
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