本系列教材为广东地方版教材，属高职高专公共英语系列。该套教材同时也是广东省高职高专英语改革项目的一个重要组成部分，在内容上全面更新，体现出了新内容，新体系，新观念的时代需要。该套教材加强了对应用文等实用文体阅读能力的培养，将英语应用能力的训练具体体现于英语能力的培养之中，真正做到了“教、学、考”相互照应。 教材的编写特色如下： 1.严格按照《基本要求》编写。 2.加大听说技能、特别是实用交际能力的训练，把培养一定的实用口语交际能力作为本教程的重要任 务。 3.加强对应用文等实用文体阅读能力的培养，满足将在一线工作的学生实际的涉外交际需要。 4.认真贯彻“学一点、会一点、用一点”，“听说读写译并重”和“边学边用、学用结合”的原则。 5.具有广东地方特色。
Unit 1 Understanding Cultural Differences
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
International Business Etiquette
Section 3 Things to Write
Writing an Essay
Section 4 After-class Activities: More Things to Do
Unit 2 Conducting a Survey
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Conducting a Survey
Section 3 Things to Write
Writing a Report
Section 4 After-class Activities: More Things to Do
Unit 3 Making a Presentation
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Make an Effective Presentation
Section 3 Things to Write
Describing a Chart
Section 4 After-class Activities: More Things to Do
Unit 4 Establishing Business Relations
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Building Business Relationships
Section 3 Things to Write
Writing a Business Liason Letter
Section 4 After-class Activities: More Things to Do
Unit 5 Promoting Products and Services
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Selling a Product & Service
Section3 Things to Write
Describing Products and Services
Section4 After-class Activities: More Things to Do
Unit 6 Attending Fairs and Exhibitions
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Which Trade Show to Attend?
Section3 Things to Write
Preparing a Catalogue
Section4 After-class Activities: More Things to Do
Unit 7 Managing Human Resources
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
Human Resource Management
Section3 Things to Write
Writing a Job Offer Letter
Section4 After-class Activities: More Things to Do
Unit 8 Starting Your Business Online
Section1 Before-class Activities: Getting Things Ready
Section2 In-class Activities: Things to Do
How to Start Your Business Online
Section3 Things to Write
Making a Business Plan
Section4 After-class Activities: More Things to Do
Vocabulary
Phrases
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