《领先经济学原理（英文版）/领先商务英语专业系列教材》突出商务英语的特色和优势，包含语言技能、商务知识、跨文化交际能力和人文素养四个模块，体系完整，内容全面，设计新颖，特色鲜明。注重贯彻以内容为依托的教学理念，注重语言技能、跨文化能力和国际商务知识三者的平衡，以形式新颖和丰富多样的教学任务激发学生的学习兴趣和积极性，培养学生的自主学习能力、实践能力和创新能力。
The graduates who major in Business English will be exposed to a wide variety of economicquestions in their workplaces and during their lifetimes. The quality of their decision-makingin these situations is crucial to the companies and organizations they serve， as well as to theirown career development. This book is intended to give majors in Business English a generalunderstanding of how the economy works， to empower them with economic modes of an alysis，and to help them develop the capacity to understand and make economic decisions.Features of this book1.
Mastery of the basic concepts ofecononucsWith the purpose of improving economic literacy for majors in Business English， thisbook emphasizes comprehension of the basic economic concepts and focuses more sharplyon the principles that students can use throughout their lives as consumers， producers， saversand investors. As a truly working understanding of a limited set of economic concepts is moreimportant than a superficial familiarity with a heavy dose of economic knowledge， this bookconcentrates on aiding students to grasp a short list of concepts， dropping some of the traditionaleconomic content and limiting the use of mathematical and graphical tools.2. Command of a framework of economics This book gives a framework to help students understand how the principal concepts of economics relate to each other and how the various components and sectors of the economyinteract. An appreciation of the framework of economics enables students to organize theirunderstanding of economics， to combine different elements of economic knowledge when theyaddress specific questions， and to deal with the complex real world economic problems they willface in their work.
Part Ⅰ The Basics of Economics
Chapter One What Is Economics?
1. Two Branches of Economics
2. Economics, Scarcity and Choice
3. Opportunity Cost
4. Production Possibilities Curve
Chapter Two Economic Systems
1. Three Fundamental Questions
2. Alternative Ways of Answering the Three Fundamental Questions
3. Market Failure
4. The Role of Govemment
Part Ⅱ Microeconomics
Chapter Three Demand and Supply
1. Demand and the Demand Curve
2. Supply and the Supply Curve
3. Price Determination and Market Equilibrium
4. Change in Market Equilibrium
5. Government Intervention in Markets
Chapter Four Elasticity and lts Application
1. Price Elasticity ofDemand
2. Price Elasticity of Supply
3. Other Demand Elasticities
Chapter Five Consumer Choice and Demand
1. The Consumer's Budget Constraint
2. Utility
3. Consumer Decision Making
4. Deriving the Demand Curve
5. Ordinal Utiility
Chapter Six Production and Cost
1. Types of Firms
2. Cost and Profit
3. Production
4. Short-Run Production Cost
5. Long-Run Production Cost
Chapter Seven Market Structure
1. Perfect Competition
2. Monopoly
3. Monopolistic Competition
4. Oligopoly
Part Ⅲ Macroeconomics
Chapter Eight Macroeconomic Performance and Business Cycle
1. Why is Macroeconomics Important
2. Macroeconomic Goals
3. Gross Domestic Product
4. Measuring GDP
5. Other Measures of Nationallncome
6. Business Cycle
Chapter Nine Aggregate Supply and Aggregate Demand
1. Aggregate Supply
2. Aggregate Demand
3. Macroeconomic Equilibrium and Fluctuations
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