《工商导论》该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。《工商导论》用英语全面、系统、概要地介绍了市场经济体制下工商企业如何运作，旨在帮助学生熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语，学会商务英语基本技能，为下一步学习更微观、更具体的课程打下基础。

　　《工商导论》自2002年出版以来，商务英语又有了很大的发展。首先，中国加入世界贸易组织之后，社会对商务英语人才的需求继续加大，促使越来越多的高等院校与时俱进，开设商务英语专业或方向，以更好地满足国家改革开放的需要。根据一份调查（李朝、赵函，2005），到2005年全国开设商务英语专业（方向）的高校已达547所，占所调查1，607所高校的34％。2007年以来，教育部又批准对外经济贸易大学等院校试办独立的商务英语专业。从办学层次上看，大专、本科和研究生都有。第二，商务英语的师资队伍不断壮大。从最近三届（即第五、第六和第七届）的“全国国际商务英语研讨会”的参会人数可以看出，越来越多的英语教师参加到了商务英语的教学和研究行列，新人不断涌现。第三，商务英语的学术研究从理论到实践均取得长足进展，成果丰硕。
　　在这种大形势下，高等教育出版社决定对“十五”国家级规划教材“商务英语系列教材”进行修订，是非常必要和及时的。拙作《工商导论》作为这个系列中的一本也做了修订。
　　首先，第二版对教材的有关内容进行了更新。近几年，在企业形式、国际贸易、金融货币、国际化经营、知识产权、信息管理等领域都有了不少新的发展，因此，本教材的有关章节也作了相应调整，对相关数据进行了更新。其次，结合第一版的使用情况和院校反馈，对部分案例分析和翻译练习做了修订，在增强其针对性和时效性同时，对第一版中的一些排版和印刷错误也作了更正。
　　商务英语是一个日新月异、充满活力的领域。相关教材也应通过实践不断修订，与时俱进。因此，我衷心希望各位同行和专家一如既往地关注这本教材，不吝赐教。

　　陈准民，对外经济贸易大学教授，教育部高等学校外语专业教学指导委员会委员，英语分委员会副主任，中国国际贸易学会国际商务英语研究会主任。长期从事商务英语教学，在商务英语教学理论、教学法改革、教材编写、师资培训、计算机辅助教学等方面有多年研究，为商务英语学科带头人。
　　主要讲授商务英语、经济管理和计算机应用等课程，如经贸英语口语、对外经贸信函、工商导论、工商教育中的教学法、互联网与经贸英语等。
　　独立编写并出版了《工商导论》、《实用经贸英语口语》、《英语生意经》、《模拟期货贸易》等教材和计算机辅助教学软件，在国内外学术刊物上发表科研论文多篇。

Chapter 1 Setting Up a Business
Sole Proprietorship
Partnership
Corporation
A Special Form: Franchising
Exercises

Chapter 2 Marketing: an Overview
The Origin of Marketing
The Functions of Marketing
The Marketing Mix
Market Segmentation
Exercises

Chapter3 Products and Pricing
Types of Products
Product Life Cycle
Pricing
Exercises

Chapter4 Channels6fDistHbution
Common Channels of Distribution
The Cost and Value of Middlemen
Physical Distribution
Modes of Transportation
Exercises

Chapter 5 Promotion
Advertising
Do It Yourself or Use an Advertising Agency
Personal Selling
Sales Promotion
Public Relations and Publicity
Word of Mouth
Exercises

Chapter 6 Moneyand Banking
What Is Money?
What Does Money Do?
Types of Money
The Financial System
Savings and Loan Associations
Money Supply and the Federal Reserve System
Exercises

Chapter 7 Financing
Short-term Financing
Long-term Sources of Funds
Debt or Equity Financing
Features of Bonds
Features of Stock
Exercises

Chapter 8 Accounting
Balance Sheet
Income Statement
Exercises

Chapter9 The Securities Market
Primary and Secondary Markets
Buying and Selling Stocks
Bulls and Bears
The Bond Market
Who Buy Securities?
Exercises

Chapter 10 Risk Management and Insurance
Approaches to Managing Business Risks
Insurance and Its Principles
Insurable Risks
Insurance for Business
Fidelity and Surety Bonds
Exercises

Chapter 11 Business Law
Types of Law
Contract Law
Tort Law
Property Law
Warranty
Negotiable Instruments
Agency Law
Business Bankruptcy
Exercises

Chapter 12 International Business
Why Trade with Other Countries?
Other Ways to Go Global
Special Issues in International Business
Exercises

Chapter 13 Managing Business Enterprises
Management Functions
Management Levels and Skills
Sources of Managers
The Building Blocks of Organizational Structure
Organizational Decision Making
Organizational Structures
Informal Organization
The Strategic Management Process
Exercises

Chapter 14 Human ResourcesManacjement
Planning for Human Resources
Staffing
Training and Developing Employees
Demoting and Terminating Employees
Compensating Employees
Exercises

Chapter 15 Motivation and Leadership !
The Classical Theory
The Hawthorne Studies
Maslows Hierarchy of Human Needs
Herzbergs Two-factor Theory
McGregors Theory X and Theory
Ouchis Theory Z
Strategies for Motivating Employees
Leadership
Exercises

Chapter 16 Managing Information
Information vs. Data
How Computers Work?
Application Programs
The Management Information System (MIS)
Exercises

Chapter 17 The Environment and Responsibilities
Factors of Production
Types of Economic System
Economic Goals and How to Measure Their Attainment
The Roles of Government
The Market and Competition
The Importance of Profits
The Responsibility of Business
Exercises

Chapter 18 Careers in Business
Self-evaluation
Career Opportunities in Business
Successful Job Hunting
Exercises

Appendix A Key to Exercises of Cloze and Scrambled Sentences
Appendix B Key to Translation
Appendix C References