《国际经济导论》从历史和理论的层面对国际经济环境进行了介绍,比较客观地反映了最有代表性的西方经济学家和管理学家的研究成果。全书共分5部分,分别为经济运行管理、国际商务体系框架、国际金融环境、国际竞争环境和其他相关环境因素。《国际经济导论》在传授知识的同时,十分重视语言知识与技能的学习和掌握,设计了形式多样、内容丰富的练习,其中讨论题和小案例,理论联系实际,能引发读者的思考,提高其认问题、分析问题和解决问题的能力。《国际经济导论》主要供普通高等教育商务英语专业学生,以及国际贸易、国际经济、国际工商管理学外向型专业的学生使用,同时也可供从事国际商贸工作的人员参考使用。
改革开放的20年是中国经济高速发展并逐渐融入世界经济的20年。中国加入世界贸易组织是此进程的一个重要里程碑,必将进一步推动中国经济与世界经济的接轨与融合。经济日益全球化的趋势迫切需要我们培养一大批熟练掌握外语、通晓商务知识、熟悉国际商务环境、善于跨文化交际的国际型商务人才。
此类商务人才的成功培养涉及到诸多环节与因素,其中至关重要的是要有一套有助于实现此培养目标的、编写意图明确、针对性强、质量高的教材,因为教材是一切教学活动得以开展的基础与前提。目前涉及商务英语的教材不少,但在系统性、完整性以及语言技能与商务知识的有机结合上都多少存在着不足。
普通高等教育“十五”国家级规划教材--商务英语系列教材是高等教育出版社与在商务英语教学与研究领域起步早、阵容强的对外经济贸易大学、广东外语外贸大学、上海对外贸易学院、上海外国语大学、厦门大学、北京外国语大学、北京工业大学和湖南大学等单位联合推出的一套全新的商务英语系列教材。这套教材在编写设计时特别注意把握好商务活动主题的涵盖面、商务知识的系统性与完整性以及语言技能与商务知识的平衡,在体系上分为商务英语基础课程教材《商务英语听说》、《商务英语阅读》、《商务英语写作》、《商务英语翻译》等,和商务英语专业核心课程教材《工商导论》、《国际经济导论》、《国际贸易实务》等。每本教材自成体系,但整套教材又形成了有机的整体。另外,此套教材不是封闭系列,还将不断有新教材推出。
本套教材体现了编撰者努力将语言技能的训练与商务英语知识的介绍融为一体的编写理念,最终服务于复合型人才培养的目标。编撰者们不仅具有丰富的语言教学经验,而且具备商务活动的实践经验。有些作者本身就是经贸领域的专家学者,他们集教学经验、学术背景与专业经验于一身,有力地保证了这套系列教材的编撰质量。
本套教材在编撰过程中得到了高等教育出版社的大力支持,在此特致感谢。
part One Managing the Economg
Chapter 1Measuring Economic Success
Economic Growth and Its Measurement
High Employment,Low Unemployment
Stable Prices
Satisfactory Balance 0f Payments
PotentiaI Conflicts Between Goals
Case Study
Japan’S Economic Performance Between 1 960-
Chapter 2 Aggregate Demand and Supply
Aggregate Demand(AD)
Aggregate Supply(AS)
Interaction 0f AS and AD
Case Study
The Two Supply Shocks in the 1970s
Chapter 3 Demand Management Fiscal Policy and
Monetary Policy
Fiscal Policy
Monetary Policy
The Effects of Stabilization Policy
Case Study
China’S Macroeconomic Policy in Recent Years
Chapter 4 Supp~~Management and Income
Policies
Supply-side Policies
lncome Policies
Case Study
The Laffer.Curve and the Supply-Side Policy
part‘two The 3ramework of World
Trade
Chapter 5Basic Theories of InternotIOnal
Trade
Classical Theories of Trade
The Factor·Proportions Theory·——HO Theory
Demand·Side Theories of Trade and Country-Similarity
Theory
Technology-Based Theory of Trade
The Product Life-Cycle Model of Trade
Case Study
The Theory Behind the Antidumping
Chapter 6 Free Trade Versus Protectionism
The Gains from Free Trade
Differenl Means of Protection
The Arguments for Trade Protection
Case Study
The Growing U.S.Trade Imbalance with China
Chapter 7Multilateralism Versus Recjionalism
Multilateral Trade Liberalization-from GATT to WTO
Regional Trade Liberalization
Case Study
Towards a Tripartite World
Chapter 8 The Changinq Strudure ofWorld Output
andTrade
The Post.War Growth of World Output
The Growth of World Trade and Changes in Commodity
Composition
The Growth 0f Service Trade
Case Study
Chinas Bid to Join the World Trade Organization
part ThreeTInternational Monetary
Relations
Chapter 9Balance of Payments
Accounting Principles
Balance 0f Payments Structure
PracticaIlssues:Problems and Solutions
Case Study
Mexico’S 1 994 Balance of Pavments Crisis
Chapter 1 0 Exchange-Rate Systems
Fixed Exchange Rates
Flexible Exchange Rates
Hybrid Exchange-Rate Systems
Case Study
The Shift from a Fixed Exchange-Rate Regime to a Flexible
Exchange-Rate Regime
Chapter 1 1Macroeconomic Policy in an Open
Economy
Economic Objectives 0f Nations
Policy Instruments
Policy Effects
International Economic Policy Coordination
Case Study
PlazaAgreementofl985and LouvreAccordofl9
Chapter 1 2InternationalMonetarySystem
The Gold Standard Era.1870-1914 212D
The Inter·War Period(Flexible Rates and Controls),1918-
The Bretton Woods System and the International Monetary
Fund(IMF),1944-19
Managed Floating Since 1 973 and the European Monetary
System
Case Study
The Gold Standard and the Great Depression
Part Four glob Competitive Environ-
merit
Chapter 13GIObalizatiOn Trend
Globalization-A Reality or an lIlusion?
Historical Review 0f Globalization
Indicators of Increasing Integration
Has Globalization Gone Too Far?-Debate Over It
Case Study
Disintegration of Production
Chapter 14Compet Jtion and Campetitive
Advantage
Introduction to the Theory of Competitive Advantage——Concepts
and Parameters
Complete Formulation 0f Competitiveness
Growing Impact of International Competitiveness
Case Study
Free Competition
Chapter 1 5 Technological Innovation and
Competitiveness
The Meaning of Innovation and the Development of Technological
Innovation
Skill.Based or Resource.Based Competitiveness
Impact of Technological Innovation
Case Study
Innovation-Key for Success
Chapter 1 6Corporate Strategies and National
PolJcies
Definition of Corporate Strategy and Its Historical Develop-
menl
The Formulation of Corporate Competitive Strategies
National Policies to Help Build up Competitive Edge
Bridging Corporate Strategy with the Nation’S Wealth-Building
Strategy
Case Study
Strategies for Growth
part five Other Relevant Environ-
merits
Chapter 1 7PoIiticaI-LegaI Environment
PoliticaI Environment
Legal Environment
Case Study
The BigGun
Chapter 1 8Social-Cultural Environment
What IS Culture
Social Structure a
SociaI Stratification
Religion
Language
Education
Culture and the Workplace
Cultural Change
Case Study
Cultural Differences at ABB
Key to Exercises