针对目前国际会展业发展对专业人才的要求，本书编著者积累了20 年大型国际会展运营管理工作的经验，完全使用一线的工作材料和案例，大部分的材料来自会展强国德国。为方便学生阅读和理解，本书在真实材料的基础上作适当调整，对事件、机构名称和人物姓名作了更改，更加注重实践性，让学生全面掌握国际会展各项运营工作的要点、相关国际商务礼仪、各种活动的组织程序，以及相关文件的编写方法。学习目标与实际工作完全契合，真正达到学有所用、学以致用，让学生在学习期间就基本掌握会展工作的各项技能，从而在就业后大大缩短了从入门到成手的时间，解决了用人单位普遍反映的大学毕业生所学知识脱离实践眼高手低的问题。

Project 1 Bidding for International Conference & Exhibition Projects／1
Learning Targets／3
Practical Texts／3
Vocabularies／11
Example Analysis／12
Translation Exercise／17
Simulation Training／18
Techniques & Strategies／19
Business Etiquettes／19
Ideological and Political Gardens／24
Project 2 Agreements／31
Learning Targets／33
Practical Texts／33
Vocabularies／41
Example Analysis／42
Translation Exercise／49
Simulation Training／49
Techniques & Strategies／50
Business Etiquettes／51
Ideological and Political Gardens／52
Project 3 Business Negotiations／59
Learning Targets／61
Practical Texts／61
Vocabularies／68
Example Analysis／69
Translation Exercise／72
Simulation Training／72
Techniques & Strategies／73
Business Etiquettes／76
Project 4 Media Publicity／79
Learning Targets／81
Practical Texts／81
Vocabularies／87
Example Analysis／88
Translation Exercise／94
Simulation Training／95
Techniques & Strategies／95
Business Etiquettes／98
Project 5 Programmes／101
Learning Targets／103
Practical Texts／103
Vocabularies／107
Example Analysis／108
Translation Exercise／114
Simulation Training／114
Techniques & Strategies／115
Business Etiquettes／116
Project 6 Constructions／119
Learning Targets／121
Practical Texts／121
Vocabularies／124
Example Analysis／125
Translation Exercise／131
Simulation Training／131
Techniques & Strategies／132
Business Etiquettes／134
Ideological and Political Gardens／135
Contents 3
Project 7 Gala Dinners／141
Learning Targets／143
Practical Texts／143
Vocabularies／147
Example Analysis／148
Translation Exercise／154
Simulation Training／154
Techniques & Strategies／154
Business Etiquettes／155
Project 8 International Business Trips／159
Learning Targets／161
Practical Texts／161
Vocabularies／170
Example Analysis／171
Translation Exercise／177
Simulation Training／177
Techniques & Strategies／178
Business Etiquettes／179
Project 9 Intellectual Property Rights／183
Learning Targets／185
Practical Texts／185
Vocabularies／189
Example Analysis／190
Translation Exercise／197
Simulation Training／197
Techniques & Strategies／198
Business Etiquettes／200
Ideological and Political Gardens／201
Project 10 Summaries／209
Learning Targets／211
Practical Texts／211
Vocabularies／225
Example Analysis／226
Translation Exercise／232
Simulation Training／232
Techniques & Strategies／233
Business Etiquettes／234
Appendix Reference Answers to Simulation Training／237
Main References／271