本书共八章，内容包括：酒店餐饮管理基本决策、酒店餐饮产品生产管理、酒店常规餐饮产品管理、酒店餐饮促销业务管理、酒店餐饮服务品质管理、酒店餐饮的挑战与创新发展等。
第一章酒店餐饮管理基本决策 1
Chapter 1Basic Decisions on Hotel Food and Beverage Management
第一节酒店餐饮业务特点与管理要求求/1
Business Characteristics and Management Requirements of Hotel Food and Beverage Management
第二节酒店餐饮市场基本定位求/7
Market Basic Positioning of Hotel Food and Beverage
第三节酒店餐饮组织与员工管理求/19
Organization and Employee Management of Hotel Food and Beverage Management
第二章酒店餐饮产品生产管理 37
Chapter 2Production Management of Hotel Food and Beverage
第一节酒店餐饮采购与供应管理求/38
Purchasing and Supply Management of Hotel Food and Beverage
第二节酒店厨房规划设计求/44
Planning and Design of Hotel Kitchen
第三节酒店菜点质量与研发管理求/48
Quality and Development Management for Hotel Dishes
第四节酒店食品安全管理求/57
Safety Management of Hotel Foods
第三章酒店常规餐饮产品管理 67
Chapter 3Regular Products Management of Hotel Food and Beverage
第一节酒店自助早餐产品管理求/67
Product Management of Hotel Buffet Breakfast
第二节零点与团体包餐产品管理求/71
Product Management of A La Carte and Table d'hote
第三节酒吧产品设计与控制求/80
Product Design and Supervising of Hotel Bar
第四章酒店宴会产品设计与控制 93
Chapter 4Product Design and Supervising of Hotel Banquet
第一节宴会产品认知求/93
Product Basics of Hotel Banquet
第二节宴会产品设计求/98
Product Design of Hotel Banquet
第三节宴会产品控制求/104
Product Supervising of Hotel Banquet
第五章酒店餐饮促销业务管理 112
Chapter 5Promotion Management of Hotel Food and Beverage
第一节餐饮常规促销策略求/112
Regular Promotion Strategies of Food and Beverage Business
第二节餐饮专项活动促销策略求/123
Special Event Promotion of Food and Beverage Service
第三节餐饮平台促销策略求/132
Platform Promotion of Food and Beverage Service
第六章酒店餐饮服务品质管理 143
Chapter 6Service Quality Management of Hotel Food and Beverage
第一节餐饮服务规范设计求/143
Standard Design of Food and Beverage Service
第二节餐饮服务现场控制求/150
On-site Supervising of Food and Beverage Service
第三节餐饮服务品质评价求/156
Quality Evaluation of Food and Beverage Service
第七章酒店餐饮经营效益管理 168
Chapter 7Operation Benefit Management of Hotel Food and Beverage
第一节餐饮收入管理求/168
Turnover Management of Food and Beverage Business
第二节餐饮成本管理求/180
Cost Management of Food and Beverage Business
第三节餐饮预算管理求/190
Budget Management of Food and Beverage Business
第八章酒店餐饮的挑战与创新发展 199
Chapter 8Challenges and Innovative Development of Hotel Food and Beverage
第一节酒店餐饮消费趋势求/199
Consumption Trends of Hotel Food and Beverage
第二节酒店餐饮面临的挑战求/203
Challenges of Hotel Food and Beverage
第三节酒店餐饮创新发展求/208
Innovative Development of Hotel Food and Beverage
参考文献 216
References
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