本书是第一本中美两国广告专家合著，以展现广告行业实务情景的方式教授专业英语的大学英语教材。《广告专业英语——中英沟通实战技巧》的价值在于帮助中国广告、营销的学生及从业人员了解国际广告行业通用的英语沟通方式，掌握以口语和笔头形式进行专业交流的英语技能。本书特点是按照实行的广告流程安排每章的内容，每章均由三个单元构成：①在实际情景中运用术语和行话的课文；②课后习题训练以及解答；③每一章涉及的词汇读音及英汉对照表。全书的课文译文、英语广告范例以及有价值的参考网站信息，对读者都有极大的帮助。本书不仅适用于在校的学生，更能吸引广大的从业人员作教材或参考书使用。

Chapter 1 Introduction to Advertising
Chapter 2 AgencyStructure
Chapter 3 Brainstorming
Chapter 4 SituationAnalysis Research
Chaater 5 IMCs: WhatWe Can Do for You
Chapter 6 IMCs: WhatElse We Can Do for You
Chapter 7 TheMedia
Chapter 8 AdPlanning
Chapter 9 BrandManagement
Chapter 10 MediaPlanning
Chapter 11 MediaScheduling
Chapter 12 MediaPlacement
Chapter 13 MediaBuying
Chapter 14 OutdoorAdvertising Preparation
Chapter 15 Monitoring of Outdoor Advertising

Chapter 1 Introduction to Advertising
Chapter 2  AgencyStructure
Chapter 3 Brainstorming
Chapter 4  SituationAnalysis & Research  
Chaater 5  IMCs: WhatWe Can Do for You
Chapter 6  IMCs: WhatElse We Can Do for You  
Chapter 7  TheMedia
Chapter 8  AdPlanning
Chapter 9  BrandManagement
Chapter 10  MediaPlanning
Chapter 11  MediaScheduling
Chapter 12  MediaPlacement
Chapter 13  MediaBuying
Chapter 14  OutdoorAdvertising Preparation
Chapter 15 Monitoring of Outdoor Advertising
Chapter 16  TVCommercial 
Chapter 17 Promotions Cooperation
Chapter 18 Exhibition Booth 
Chapter 19  PrintMedia
Appendix 1  ChineseTranslation 
Appendix 2  Answers,Hints and Help 
Appendix 3 Vocabulary