全书分5个单元共20篇课文,内容选材来源于原版英文书刊、杂志、最新的化妆品著名企业站点信息、科技文献资料等,包括行业发展趋势, FDA(US Food and Drug Administration)职能,化妆品安全监管、产品简介、相关知识、标签、包装、广告、营销渠道,化妆品网站、著名企业介绍,美容知识等。全书由课文、课后练习、专业术语、辅助读物等部分组成,此外书后还设有附录,内容包括总词汇表,化妆品原料词典,参考文献英文刊名和缩写规则,化学常用词头和词尾的含义,常用词头和词尾含义,化学上常见的缩略语,化工常用英文缩写和颜色词汇中英文对照(彩妆用)等可供查阅。
本书内容通俗易懂,语言精练,趣味性强,选材新颖,覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读,也可作为高职高专化妆品专业教材。
本书旨在提高化妆品从业人员、高职高专化妆品专业学生专业英语的阅读能力,使读者了解国内外化妆品专业领域的基本知识和动向,扩充知识面,为专业学习服务,并着力于提高读者的综合素质及未来继续学习和发展的能力。 全书分5个单元共20篇课文,内容选材来源于原版英文书刊、杂志、最新的化妆品著名企业站点信息、科技文献资料等。全书由课文、课后练习、专业术语、辅助读物等部分组成,此外书后还设有附录,内容包括总词汇表,化妆品原料词典,参考文献英文刊名的缩写规则,化学常用词头及词尾的含义,常用词头及词尾含义,化学上常见的缩略语,化工常用英文缩写和颜色词汇中英文对照(彩妆用)等可供查阅。 本书内容通俗易懂,语言精练,趣味性强,选材新颖,覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读,也可作为高职高专化妆品专业教材。
UNIT ONE MARKETING
Lesson 1 High-end Cosmetic Market in China
Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company
Lesson 3 Cosmetic Advertisements
Lesson 4 Practical Guide to Brand Promotion in China
UNIT TWO ADMINISTRATION AND REGULATIONS
Lesson 5 FDA's Authority over Cosmetics
Lesson 6 Hypoallergenic Cosmetics
Lesson 7 Is It a Cosmetic, a Drug, or Both?
Lesson 8 Cosmetic Lableing
UNIT THREE SAFETY
Lesson 9 Are Hair Dyes Safe
Lesson 10 Cosmetic Safety: More Complex Than at First Blush
Lesson 11 Protecting Children from the Sun
Lesson 12 Is Indoor Tanning Safe? UNIT ONE MARKETING
Lesson 1 High-end Cosmetic Market in China
Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company
Lesson 3 Cosmetic Advertisements
Lesson 4 Practical Guide to Brand Promotion in China
UNIT TWO ADMINISTRATION AND REGULATIONS
Lesson 5 FDA's Authority over Cosmetics
Lesson 6 Hypoallergenic Cosmetics
Lesson 7 Is It a Cosmetic, a Drug, or Both?
Lesson 8 Cosmetic Lableing
UNIT THREE SAFETY
Lesson 9 Are Hair Dyes Safe
Lesson 10 Cosmetic Safety: More Complex Than at First Blush
Lesson 11 Protecting Children from the Sun
Lesson 12 Is Indoor Tanning Safe?
UNIT FOUR MATERIAL
Lesson 13 Cosmetic Ingredients: Understanding the Puffery
Lesson 14 Emulsion and its Stability
Lesson 15 Essential Oils
Lesson 16 Preservatives
UNIT FIVE MAKEUP
Lesson 17 How to Apply Eye Make Up Tips to Look Stunning
Lesson 18 Perfumes For Women
Lesson 19 Applicaion of Foundation
Lesson 20 Tattoos and Permanent Makeup
APPENDIX
APPENDIX I Vocabulary
APPENDIX II 化妆品原料词典
APPENDIX III 参考文献英文刊名的缩写规则
APPENDIX IV 化学常用词头和词尾的含义
APPENDIX V 常用词头及词尾含义
APPENDIX VI 化学上常见的缩略语
APPENDIX VII 化工常用英文缩写
APPENDIX VIII 颜色词汇中英文对照(彩妆用)
REFERENCES