《高等院校电子商务专业本科系列教材：电子商务英语教程》旨在使读者掌握电子商务专业领域的英语术语，培养和提高读者阅读和翻译专业英语文献资料的能力，《高等院校电子商务专业本科系列教材：电子商务英语教程》由16个单元和补充阅读组成，涵盖了电子商务领域的基本理论、基本知识、基本技术和基本应用，所选话题包括电子商务模式、电子商务营销、电子商务广告战略、支付、互联网协议、供应链、安全问题、法律问题、电子商务经济学、电子商务管理、信息经济、应用问题、移动商务、团购。每主题单元由主课文、副课文、词汇、注解和习题构成。
　　《高等院校电子商务专业本科系列教材：电子商务英语教程》可以作为电子商务专业、信息管理专业、市场营销专业的专业英语教材，也可以作为《电子商务概论》课程的英语教材。

Unit 1 Electronic Commerce Theory
　Text A Overview of Electronic Commerce
　Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
　Text A Nine Business Models on the Web
　Text B A Case： the Success of Taobao in China
　Unit 3 Advertising Strategies
　Text A Advertising Methods on the Web
　Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
　Text A Overview of Electronic Marketing Structure
　Text B Direct Marketing
　Unit 5 Electronic Commerce Payment
　Text A Electronic Money and Internet Bank
　Text B E-Commerce Payment System

Unit 1 Electronic Commerce Theory
　Text A Overview of Electronic Commerce
　Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
　Text A Nine Business Models on the Web
　Text B A Case： the Success of Taobao in China
　Unit 3 Advertising Strategies
　Text A Advertising Methods on the Web
　Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
　Text A Overview of Electronic Marketing Structure
　Text B Direct Marketing
　Unit 5 Electronic Commerce Payment
　Text A Electronic Money and Internet Bank
　Text B E-Commerce Payment System
Unit 6 Internet and Protocols
　Text A Computer Networks
　Text B The TCP/IP Protocol Suite
Unit 7 Supply Chain and Logistics
　Text A Supply Chain and Logistics in Electronic Commerce
　Text B The Logistics Gaps in China
Unit 8 Electronic Commerce Security
　Text A Electronic Commerce Security Technology
　Text B A Case： Bibliofind Company
Unit 9 Security Issues in Electronic Commerce
　Text A Internet E-Commerce Security
　Text B Creating and Maintaining Brands on the Web
Unit 10 Issues in the Law of E-Commerce
　Text A The Law of E-Commerce
　Text B Other Legal Issues
Unit 1! Economics of Electronic Commerce
　Text A Interaction of Economics and E-Commerce
　Text B E-Commerce Changes the Economics of Search
Unit 12 Electronic Commerce and Information Economy
　Text A The Evolving Information Economy
　Text B The Information Economy and Competitive Advantage ofEnterprises： A Value Chain Analysis
Unit 13 Application of E-Commerce
　Text A Application of E-Commerce in Enterprise
　Text B The Cases of Harley-Davidson and GE
Unit 14 Mobile Business
　Text A Mobile Payment
　Text B A Case—Paypal
Unit 15 Electronic Commerce Management
　Text A Electronic Commerce Strategies
　Text B Designing Trust into Online Experiences
Unit 16 Group Buying and How It Works
　Text A Group Buying
　Text B Does Group-Shopping Work?——The Economics of Mercata andMobshop
F　urther Reading ： E-Commerce 2009 （ E-Commerce Report of U.S.A.）