作者王玉婧编写的《国际商务英语函电》体现了整个国际商务过程所必须的交际需要,是实现各职业能力、成为应用型贸易人才的前提条件。
本教材创新的在于开篇将商务沟通的理论整合进来,阐释了沟通的定义、分类及过程,从环境、语义、心里和文化等角度探讨了沟通失效的原因。在建立业务关系环节,添加了信用查询的相关知识和例信,并给出银行资信证明样本,使教材能够与实际更紧密地结合。
本教材可以培养学生使用英文信函进行国际贸易业务磋商的能力,让学生系统掌握国际货物买卖的一般程序、惯例和规则,提供学生分析问题和解决问题的能力,打造精通国际贸易业务的应用型和复合型人才。
王玉婧,天津商业大学教授,经济学博士。曾赴澳大利亚CharIesSturtUrliversity做访问学者;有在外资企业从事进出口业务实际工作经历。主要讲授国际商务(双语)、国际贸易理论与实务、外贸英文函电、BusinessCommunication,ManaqlnqGlobalBusinese等课程。近5年主持完成省部级课题2项,参与国家课题4项,发表论文50余篇,SSCl收录1篇,El收录4篇,ISTP收录4篇。
Topic 1 Theory of Business Communication Ⅰ Learning Outcomes Ⅱ CommunicationTopic 2 Writing Principles and Layout of Business Letters Ⅰ Learning Outcomes Ⅱ Brief Introduction of Principles for Business Communication Ⅲ The Components of Business Letter Ⅳ The Layout of a Business Letter Ⅴ The Format of Envelopes Ⅵ Specimen LettersTopic 3 Establishing Business Relations&Credit Inquiry Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 4 Inquiry and Reply Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 5 Offer and Counteroffer Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 6 Purchase&Sales Contract Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Ⅳ Useful Expressions Ⅴ ExercisesTopic 7 Payment Terms Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 8 Establishment of and Amendment to L/C Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 9 TranspOrtatiOn Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ ExercisesTopic 10 International TransportatiOn Insurance Ⅰ Learning Outcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 11 Complaint Claim&Settlement Ⅰ Learning 0utcomes Ⅱ Brief Introduction Ⅲ Specimen Letters Ⅳ Useful Expressions Ⅴ Exercises Topic 12 C0rrespondence on Other Trading Practice Ⅰ Learning Outcomes Ⅱ Specimen Letters Ⅲ Useful ExpressionsTopic 13 Functional Business Writing Ⅰ Learning Outcomes Ⅱ Invitation&Reply Ⅲ Notice&Note Ⅳ Announcement Ⅴ Memorandums Ⅵ Minutes Ⅶ Agenda Ⅷ ReportAppendix 1 外贸常用术语、词汇表Appendix 2 世界主要港口Appendix 3 世界主要货币主要参考文献