《实用商贸英语项目化教程》是针对高职高专商贸类专业学生所编写的英语教材，根据高职院校的商务英语教学要求和商贸类工作职位要求编写，秉持实用性、针对性以及科学性的原则，为学习者提供了丰富、真实、生动的英语素材，涵盖了商务领域的典型工作场景，有利于学习者提高商贸英语知识技能，培养跨文化交流意识，胜任商贸类工作。

Unit 1 Job Interview
A Job Interview
A Job Advertisement
A Cover Letter
Resume


Unit 2 Office Work
Answering a Phone Call
Asking for a Leave
Equal Work, Unequal Pay
Leaving Note


Unit 3 Business Trip
In the Hotel
Airplane Ticket
Questionnaires


Unit 4 Client Reception
Welcoming the Guest at the Airport
Entertaining Clients at a Welcoming Party
Invitation


Unit 5 Brand and Marketing
Marketing Strategy
Viral Marketing
Marketing Re-mix
Advertisement


Unit 6 Enquiry and Offer
Making an Enquiry and an Offer
An Enquiry Letter and an Offer Letter
Fax


Unit 7 Counteroffer and Order
Bargain on Price
Placing an Order
An Order Letter
Counteroffer Letter


Unit 8 Payment
Making Payment by LC
Payment Instruments
Collection Letters


Unit 9 Packing and Shipment
Packing Matters
Advancing Shipment
Wrap Rage
Letter of Shipment


Unit 10 Insurance
Insurance Practice of PICC
Insurance Consulting
How to Get Cargo Insurance
Letter of Insurance


Unit 11 Complaints and Settlement
Accepting a Claim
Rejecting a Claim
Dealing with Customer's Complaints
Letter of Complaints and Claims


Unit 12 Public Relations
Arranging a News Conference
Crisis Public Relations
Press Release


Keys
Appendix 1 Business English Glossary
Appendix 2 Commercial Invoice
Appendix 3 Packing List
Appendix 4 Bill of Lading
Appendix 5 Insurance Policy
Appendix 6 Sales Contract
Reference
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