定 价:35 元
丛书名:十二五职业教育国家规划教材、当代商务英语系列
- 作者:何兆熊
- 出版时间:2014/8/1
- ISBN:9787567517677
- 出 版 社:华东师范大学出版社
- 中图法分类:F7
- 页码:
- 纸张:
- 版次:1
- 开本:16K
《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要,及高职高专商务英语学生大量增加而配套合适教材匮乏,专门编写。教材吸取任务型教学理念,语言与商务并重,重在培养学生职业能力。
修订版教材替换了近一半的选材,保证教材的时代感和典型性并重;根据初版教材使用情况精简内容,更符合教学实际。
吕乐,女, 教授,硕士。现任上海理工大学外语学院院长、上海 - 纽约国际联合语言学院院长、硕士生导师。本科教学主要讲授课程包括:英语词汇学、跨文化交际学;研究生教学主要教授课程包括:词汇语义学、跨文化交际学。主要研究领域有:词汇语义学、跨文化交际学、语言教学。近年来在刊物(《外国语》,《外语界》)、核心刊物(《外语与外语教学》,《辞书研究》)、国内外有关杂志和国际会议论文集中发表论文 30余篇。
Unit 1
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
Language m Use
Text B Look up! Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China's Commercial Ties with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz: What Next?
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your Business
Unit 7
Text A Only Children: Finding the Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn -- Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but Lose the Jeans
Language in Use
Text B The Internet Changes Rules of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons: Is Franchising Right for You?
Unit 13
Text A Night
Language m Use
Text B Creating a High Performance Culture -- Breathe in and out
Unit 14
Text A I Know Why the Caged Bird Sings
Language in Use
Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Learning is More than a Lecture
Language in Use
Text B The Hidden Indicators of a Failing Project
Appendix: Intercultural Communication
Glossary