本书共分16章,内容涵盖了金融学的主要方面,本书以金融学的基本概念为主要内容,介绍了金融职业员工应具备的技能、商业银行和服务、货币市场、外汇市场、资本市场和保险市场产品的基本知识。本书在衍生金融工具方面主要介绍了期货、期权和互换的基本概念和知识。
本书内容新颖实用,适合大专院校的金融、保险和投资专业学生使用。
本教材编委会精心策划,在总结过去教材建设经验的基础上,结合应用型本科教育的特点,借鉴国内外的经验做法,在金融学专业的课程体系、课程内容、教学方法、教材编写等方面进行进一步探索和创新。 本教材系列具有五个方面的特点。第一,创新性。从培养学生的兴趣入手,以掌握方法论和创造性思维为主线,以知识、概念和理论为基石,进行总体设计,思路新颖,写作体例风格独特。第二,前瞻性。搜集了最新的数据资料和理论研究成果,使教材内容着力体现超前性、前沿性、动态性。第三,实践性。体现了实践型本科教学和金融学的专业特点,以提高学生竞争力、综合素质和社会适应能力为最终目标,适当增加国际先进专业资格认证考试的相关内容,如特许金融分析师、精算师、保险金融行业资格考试、金融风险管理师考试等。第四,系统性。基础知识、学科理论和政策体系融为一体,注重金融理论与金融应用的结合、金融改革与金融发展的结合、宏观金融与微观金融的结合、对内金融与对外开放金融的结合、历史金融与现实金融的结合。第五,可读性。突出“以学生为中心”的思想,强调学以致用,所用语言浅显易懂,并附有一定的案例分析。
Chapter 1 Finance
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Financial Services
Chapter 2 Careers in Commercial Banking
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Careers in Investment Banking
Chapter 3 Money Market Chapter 1 Finance
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Financial Services
Chapter 2 Careers in Commercial Banking
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Careers in Investment Banking
Chapter 3 Money Market
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Money Management
Chapter 4 Commercial Banks and Services
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Internet Banks
Chapter 5 Central Bank
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: The People's Bank of China
Chapter 6 The Foreign Exchange Market
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Foreign Exchange Spreads
Chapter 7 Business Financing
Learning Objectives
Summary
Vocabulary and Expressions
Notes
Exercises
Reading Materials: Financing Through Franchising
Chapter 8 Financial Statements
Leaming Objectives
Summary
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Chapter 9 Ivestments
Chapter 10 Bond Basics
Chapter 11 Mutual Funds
Chapter 12 Stocks Basics
Chapter 13 Futures Markets
Chapter 14 Options
Chapter 15 Swaps
Chapter 16 Insurance
References