本书旨在帮助读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。本书由16个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由主课文、副课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、练习参考答案和参考文献。为了方便教学，本书另配有电子教案，可在华信教育资源网免费下载。
王晔，厦门大学财政系
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Exercises
Text B Advantages and Disadvantages of Electronic Commerce
Reading Materials
IT Producing Industries—Hopeful Sighs in 2003
IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
Text A Computer Networks
Exercises
Text B The TCP/IP Protocol Suite
Reading Materials
A Nation Online:How Americans Are Expanding Their Use of the Internet
Unit 3 Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Exercises
Text B E-Commerce Changes the Economics of Research
Reading Materials
Online Marketing Basics
Establishing a Web Presence
Unit 4 Web Publishing
Text A Online Publishing
Exercises
Text B Opportunities and Risks of Electronic Publishing
Reading Materials
Assessing the Need for an Online Store
Unit 5 Logistics
Text A Logistics in Electronic Commerce
Exercises
Text B The Logistics Gaps in China
Reading Materials
The First Step to Internet Marketing:Pick Something to Promote
Step One: Pick Something to Promote
Selling Stuff
Collecting Leads
Info to Collect
Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
Internet Marketing and Customer Referrals
Unit 8 SCM and Electronic Commerce
Text A IT and Supply-Chain Management
Exercises
Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities
Reading Materials
A History of Logistics / Supply Chain Management
Unit 9 Advertising Strategies
Text A Advertising Methods on the Web
Exercises
Text B Advertisement Strategies
Reading Materials
How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Exercises
Text B Creating and Maintaining Brands on the Web
Reading Materials
E-Commerce Security: Fact or Fiction?
Unit 11 Electronic Commerce Legislation
Text A Legal Issues in E-Commerce
Exercises
Text B Secure Payment Protocols and Security Schemes
Reading Materials
How Does an Online Store Handle Credit Card Orders?
Unit 12 Web Marketing
Text A Web Marketing Strategies
Exercises
Text B Protection of Intellectual Property in Online Business
Reading Materials
Keyword Research
Unit 13 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Exercises
Text B The Information Economy and Competitive Advantage of
Enterprises: A Value Chain Analysis
Reading Materials
E-Commerce in the Digital Economy
Unit 14 Internet Finance
Text A Crowdfunding
Exercises
Text B Crowdfunding: the Disruptors Disruptor
Reading Materials
Mobile Payment
Unit 15 Electronic Commerce Trust
Text A Role of Trust in E-Business Success
Exercises
Text B Designing Trust into Online Experiences
Reading Materials
Competing for Eyeballs by Branding
Unit 16 Electronic Commerce Planning
Text A Planning Electronic Commerce Initiatives
Exercises
Text B Managing Electronic Commerce Implementation
Reading Materials
How to Choose the Right E-Commerce System
参考译文
第1单元 课文A：电子商务概要
第2单元 课文A：计算机网络
第3单元 课文A：经济学和电子商务的互动
第4单元 课文A：网络出版
第5单元 课文A：电子商务中的物流
第6单元 课文A：电子数据交换（EDI）
第7单元 课文A：网络营销结构概述
第8单元 课文A：信息技术与供应链管理
第9单元 课文A：网络广告方法
第10单元 课文A：电子商务网络安全
第11单元 课文A：电子商务的法律问题
第12单元 课文A：网络营销策略
第13单元 课文A：持续发展
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