世纪商务英语阅读教程(专业篇1 教师用书 第五版)
定 价:39 元
丛书名:新世纪高职高专商务英语专业系列规划教材
- 作者:吴思乐,侯雁慧,任奎艳 等 编
- 出版时间:2014/8/1
- ISBN:9787561194157
- 出 版 社:大连理工大学出版社
- 中图法分类:F7
- 页码:186
- 纸张:胶版纸
- 版次:1
- 开本:16开
《世纪商务英语阅读教程(第五版)》全套分为基础篇和专业篇,共四册,是新世纪高职高专教材编委会组编的商务英语专业系列规划教材之一。
该套书主要针对高职高专商务英语和其他涉外经贸专业的学生,旨在提高学生阅读技巧、商务阅读能力的同时,传递商务文化知识,培养学生的商务意识。
为方便教学和自学者学习,我们编写了这套与之匹配的教师用书,希望能对我们的读者有所帮助。
教师用书分为基础篇Ⅰ、Ⅱ和专业篇Ⅰ、Ⅱ,共四册,内容丰富,脉络清晰,非常方便教师使用,具体包括单元概括、教学建议、热身、精读、实用阅读五部分内容。
《世纪商务英语阅读教程(专业篇1 教师用书 第五版)》》是丛书之一,是教师用书专业篇的第Ⅰ册。
Unit 1 Marketing
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 2 Product Development
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 3 Price and Pricing
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 4 Distribution Channel
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 5 Promotion
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Test One
Unit 6 Financial Management
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 7 Risk Management and Insurance
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 8 Producting and Operations Management
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 9 Business Owership
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 10 Business Ethics
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Test Two