本书为商务英语系列教材中商务英语阅读系列的第三册,在内容上注重英语阅读技能与商务基础知识的并重,同时兼顾跨文化交际意识的培养。全书共十二单元,内容主要涉及公司管理层如何激发员工效率和员工如何实现自身价值大化两个方面,可供读者在提高英语阅读技能的同时提升自身的职场素质,适合商务英语专业学生或国际商务领域的读者使用。
Unit 1College Internships
Part IThemeBased Reading
Text AThe Importance of Internships to College Students
Text BBeating the Big City Lights for Tech Recruitment
Part IIReading Skills
Reading Strategies—How to Read Textbooks, Essays and Novels
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 2Motivating People
Part IThemeBased Reading
Text AWhat People Want from Work: Motivation
Text BMotivating People: Getting Beyond Money
Part IIReading Skills
Denotation and Connotation
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 3Organization
Part IThemeBased Reading
Text AThe Six Defining Traits of the Successful 21st Century Organization
Text BRenewal Ability of Organizations
Part IIReading Skills
Making Inferences
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 4Career
Part IThemeBased Reading
Text ACareer Development
Text BHow to Start Thinking About a Career Change
Part IIReading Skills
Figurative Language
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 5Job Satisfaction
Part IThemeBased Reading
Text AImprove Your Employees’ Job Satisfaction
Text BHow to Keep APlayers Productive
Part IIReading Skills
Distinguishing Between Facts and Opinions
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 6Business Competition
Part IThemeBased Reading
Text ACompetition
Text BEconomic Competition
Part IIReading Skills
Techniques that Twist the Truth
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 7Promotion
Part IThemeBased Reading
Text AConsumer Sales Promotion
Text BHow to Make Attractive Promotions
Part IIReading Skills
Identifying the Author’s Purpose
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 8Business Leadership
Part IThemeBased Reading
Text AThe Real Leadership Lessons of Steve Jobs
Text BHow Should Managers Lead Their Organization?
Part IIReading Skills
Identifying the Author’s Viewpoint
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 9Management Style
Part IThemeBased Reading
Text AChoosing a Managerial Style of Your Own
Text BMicrosoft Enters Middle Age
Part IIReading Skills
Identifying the Author’s Tone
Part IIIReading Practice
Section AReading Comprehension
Section BBanked Cloze
Unit 10Crisis Management
Part IThemeBased Reading
Text ABusiness Crisis
Text BHow to Resolve a Crisis
Part IIReading Skills
Drawing Conclusions and Predicting Outcomes
Part IIIReading Practice