The progress of philanthropy has marked important milestones for civilization. The prosperity of the internet in China has been a great catalyzer for charity and attracted worldwide attention.
This book is the work of Charles Chen Yidan， “the Father of China’s Internet Philanthropy”. It is based on the long-term research and practices of Tencent Research Institute and the Tencent Foundation. It reviews the recent history of internet-based charity during the past 20 years. It provides a first-time comprehensive review and study of internet-based charity from different dimensions， including the nature of internet-based charity， typical innovations and practices at home and abroad， as well as future prospects for integrating new technology and charity. It offers important insights into the transformation of many charitable organizations， the regulatory approach of governments towards these organizations， and the development of future society.
This book contains not only a large set of the latest data from foreign countries but also exclusive interviews of many industry experts， including the directors of online charity platforms and chairmen of typical charitable organizations. It provides valuable references and is highly recommended for enterprises， organizations， and authorities that want to understand and promote the advancement of philanthropy in China.

Recommended Book for Those Engaged in Philanthropic Undertakings in Both Public and Private Sectors

Tencent Research Institute (TRI) is a social science research institution established by Tencent Holdings Ltd. with the input of Tencent’s diverse products, abundant cases and enormous data, the TRI focuses on the industry’s critical issues. It has established an open collaborative research platform and brought together the wisdom from all kinds of sources, with the objective of catalyzing the sound and orderly growth of the internet industry. With open, inclusive and forward-looking horizons in its research, TRI has committed itself to becoming an interdisciplinary research platform in which modern technology meets social science and humanities.
Tencent Public Welfare and Charity Foundation(Tencent Foundation) was launched by Tencent Holdings Ltd. and registered in June 2007 as a national non-public charity foundation under the supervision of the Ministry of Civil Affairs. It is the first philanthropic foundation in China to be established by an internet company. Since its establishment, the Tencent Foundation has been making efforts to promote in-depth integration and development ofinternet and charity undertakings.In 2007, the Tencent Foundation brought China’s first internet-based public donation platform, Tencent Charity, online and officially introduced the “Internet Plus” method into China’s philanthropy. In 2015, Tencent joined hands with hundreds of charitable organizations, well-known enterprises, celebrities and top innovative institutions of communications to launch China’s first charity day, “99 Charity Day”. After four years’ development, “99 Charity Day” has become a nationwide philanthropy celebration held on an annual basis.