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Unit 1 Introduction to Scientific Management
Additional Reading
The Scientific Method and Model Classification
Unit 2 Skills of an Effective Administrator
Additional Reading
Management and Leadership
Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept
Additional Reading
Maximization of Shareholder Wealth-Managerial Strategies
Unit 4 Decision Analysis
Additional Reading
Decision Making Approaches
Unit 5 Total Quality and Management
Additional Reading
Harley-Davidson’s Near Death and Quality Rebirth
Unit 6 About Consumer Behavior
Additional Reading
“Touchy-feely”Research into Consumer Motivations
Unit 7 What Is Marketing
Additional Reading
Integrated Marketing Communication（IMC）
Unit 8 Logistics Management
Additional Reading
Price Competition in Logistics
Unit 9 Human Resource Management：an Overvie
Additional Reading
Tomorrow’s HR-Today New Management Practices
Unit 10 Personality and organizationaI Behavior
Additional Reading
Policies and Organization in the UPS
Unit 11 Performance Appraisal
Additional Reading
Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
Additional Reading
Managing Operations
Unit 13 Emergency of Information System
Additional Reading
The VaIue and Cost of Information
Unit 14 What Is ERP
Additional Reading
Logistics in E-commerce Age
Unit 15 The Function of Innovation
Additional Reading
China’s Innovation Challenge
Unit 16 Introduction to Risk
Additional Reading
Risk Retention
Appendix I Reference Translation of Texts
Appendix II Key to the Exercises
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