本书以“跨境电商B2B数据运营”职业技能等级证书（初级）标准为依据，采用项目驱动模式组织内容。全书共10个项目，包括阿里巴巴国际站基本规则、店铺注册与管理、产品发布与管理、商机获取与管理、客户管理、交易与订单管理、出口服务、物流服务、资金管理、商家成长。读者完成全部项目后，能基本掌握阿里巴巴国际站的店铺基础实操技能，达到跨境电商B2B店铺运营助理岗位的技能要求。

“跨境电商B2B数据运营”1+X职业技能等级证书配套教材编委会，由北京水木学成教育科技有限公司组建，该公司是从事教育咨询与技术服务的高科技企业，在教育产品研发、人才测评、数据咨询和企业人力资源服务等领域有着丰富的经验。公司多年与清华大学（软件学院）共建"现代服务工程标准体系联合研究中心”，该中心以服务外包和跨境电子商务产业为重点，进行人才标准、测评体系和教育资源研发，并承担教育部和商务部委派给清华大学的相关课题的具体组织实施工作。

项目一 查询和学习阿里巴巴国际站相关规则··································································.1
任务一 学习阿里巴巴国际站规则总则··············································································.1
任务二 学习内容与信息发布规则····················································································.6
任务三 学习交易规则···································································································11
任务四 学习跨境供应链规则························································································.15
任务五 学习其他规则·································································································.17
项目小结···················································································································.18
项目训练···················································································································.19
项目二 店铺注册与管理·······························································································.21
任务一 注册会员与账户信息管理··················································································.21
任务二 准备并提交认证信息························································································.24
任务三 准备并提交公司信息························································································.28
任务四 准备并提交产品信息························································································.31
任务五 开通店铺·······································································································.34
任务六 了解店铺后台·································································································.37
项目小结···················································································································.45
项目训练···················································································································.46
项目三 产品发布与管理·······························································································.48
任务一 产品信息准备·································································································.48
任务二 制作关键词表·································································································.51
任务三 制作产品标题·································································································.54
任务四 产品发布全流程体验························································································.58
任务五 产品分组与产品分配························································································.66
任务六 橱窗产品设置·································································································.68
任务七 零效果产品处理······························································································.71
项目小结···················································································································.73
项目训练···················································································································.74
项目四 商机获取与管理·······························································································.76
任务一 查看访客详情与访客营销··················································································.76
任务二 外贸邮设置····································································································.85
任务三 访客EDM 营销·······························································································.91
任务四 询盘设置·······································································································.99
项目小结··················································································································.106
项目训练··················································································································.106
项目五 客户管理·········································································································.107
任务一 了解客户通···································································································.107
任务二 索要与发出名片·····························································································.111
任务三 客户列表管理································································································.117
任务四 公海客户管理································································································.121
任务五 客群管理······································································································.123
项目小结··················································································································.127
项目训练··················································································································.128
项目六 交易与订单管理······························································································.129
任务一 订单基础操作································································································.129
任务二 信用保障订单管理··························································································.134
任务三 e 收汇订单管理······························································································.140
项目小结··················································································································.145
项目训练··················································································································.145
项目七 一达通出口服务······························································································.147
任务一 开通一达通服务·····························································································.147
任务二 申请代理出口服务··························································································.154
任务三 申领产地证···································································································.161
项目小结··················································································································.164
项目训练··················································································································.164
项目八 物流服务·········································································································.166
任务一 选择国际物流方式及货物代理···········································································.166
任务二 查询物流报价································································································.170
任务三 设置运费模板································································································.174
任务四 在阿里巴巴国际站完成物流下单········································································.181
项目小结··················································································································.185
项目训练··················································································································.185
项目九 支付与资金管理······························································································.187
任务一 认识与选择国际支付方式·················································································.187
任务二 在线交易收款································································································.191
任务三 结汇与提现···································································································.195
任务四 其他资金管理································································································.201
项目小结··················································································································.207
自主训练··················································································································.208
项目十 商家成长·········································································································.209
任务一 了解商家频道································································································.209
任务二 在外贸学院学习成长·······················································································.217
任务三 在外贸圈交流成长··························································································.221
项目小结··················································································································.225
项目训练··················································································································.225
参考文献