《商务英语阅读教程》共18个单元,内容包括国际贸易、国际金融、国际营销、国际投资、国际商法、公司治理、物流、电子商务、国际商务组织等方面。每单元都由Text A和Text B两篇文章组成:Text A是主课文、Text B是在主课文的基础上提供的阅读材料,对主课文的内容进行补充;TextA包括课文,并对课文中的重点单词、短语、专有名词和商务术语进行释义,对课文中的难句进行注释,并附有大量练习;Text B包括课文和阅读理解型问题。
《商务英语阅读教程》依据国际商务活动的各个重要环节编写而成,强调英语作为语言在商务活动中的使用;旨在通过对商务英语文章的阅读和大量练习,培养学生掌握有关商务的专门术语,了解商务英语文章的语法和文体特点,提高学生阅读商务专业书刊的能力和在国际商务实践中运用英语的能力。我们希望通过本教程的学习,学生既能提高国际商务方面的英语水平,又能获得国际商务方面的重要理论和知识。
Unit 1 Entering Foreign Markets
Text A Deciding How to Enter Foreign Markets
Text B Cooperative Joint Ventures in China
Unit 2 International Trade Theories
Text A Basic Theories of International Trade
Text B Protectionism Versus Free Trade
Unit 3 International Trade in Services
Text A The Importance of Services in International Trade:Defining Trade in Services
Text B Services in the World Economy
Unit 4 Technology Transfer
Text A Understanding Technology Transfer
Text B International Technology Transfer and Intellectual Property Rights
Unit 5 Trade Barriers
Text A Forms of Trade Barriers
Text B How to Hurdle the Barrier
Unit 6 International Trade of China
Text A China s Trade: Growth and Diversification
Text B China, US Complementary in Trade
Unit 7 Marketing Strategy
Text A The Four Ps of the Marketing Strategy
Text B Uncontrollable Variables in Marketing Strategy
Unit 8 Marketing Environment
Text A The Major Macroenvironment Forces
Text B Host Country Political and Legal Environment
Unit 9 Advertising
Text A The World of Advertising
Text B Television Advertising and Radio Advertising
Unit 10 International Payment
Text A Basic Methods of International Payments and Settlements
Text B Multinational and Foreign Exchange
Unit 11 Foreign Exchange Rate
Text A The Functions of the Foreign Exchange Market
Text B The Asian Crisis
Unit 12 Securities Market
Text A Why Do Securities Markets Exist
Text B Investment Management in the 1990s
Unit 13 Monetary Policy and Fiscal Policy
Text A The Basic Idea of Monetary and Fiscal Policy
Text B China s Monetary Policy in the Coming Years
Unit 14 International Corporate Governance
Text A International Corporate Governance
Text B Corporate Governance in China
Unit 15 Human Resources Management
Text A Human Resources Management
Text B Job Termination and Retirement
Unit 16 Global Logistics
Text A Global Integrated Logistics
Text B Logistics in Creating a Recycling Economy
Unit 17 E-commerce
Text A Understanding E-commerce
Text B Understanding E-commerce in China
Unit 18 International Business Organizations
Text A World Trade Organization
Text B Asia-Pacific Economic Cooperation
Key
Glossary