本书细致地向读者展示了商务贸易的每一个过程。全书分为8章60个单元，包括拓展业务、市场营销、贸易谈判、合作形式、签约谈判、商务会展、舌战会议室、处理危机。本书可以全方位、立体式地帮助读者成为一位地道的商务达人。

Chapter 1　Extending Business
　Unit 1　Making An Appointment
　Unit 2　Changing Plans
　Unit 3　Visiting
　Unit 4　Making An Introduction
　Unit 5　Showing The Intention
　Unit 6　Greeting Each Other
　Unit 7　About The Company
　Unit 8　Dining With Clients
Chapter 2　Marketing
　Unit 1　Market Research
　Unit 2　Channels Of Distribution
　Unit 3　Quality Control
　Unit 4　In Season And Off Season
　Unit 5　Market Advancing And Falling
　Unit 6　Advertisement Strategy
　Unit 7　Noticeable Package
　Unit 8　Promotion Strategy
　Unit 9　Media And Public Relations
　Unit 10　Business On-line
　Unit 11　After-sale Services
Chapter 3　Trade Negotiations
　Unit 1　Inquiry And Offer
　Unit 2　Counter-offer
　Unit 3　Quantity
　Unit 4　Packaging
　Unit 5　Shipment
　Unit 6　Delivery Time
　Unit 7　Insurance
　Unit 8　Commodity Inspection
　Unit 9　Terms Of Payment
Chapter 4　Forms Of Trade
　Unit 1　Agency
　……
Chapter 5　Contract
Chapter 6　Business Exhiition
Chapter 7　In The Meeting Room
Chapter 8　Dealing With Troubles